Media and Leadership-Learning The Persuasive Language of Media

This video influences to all 3 parts of my brain.1) It appeals to my REPTILIAN brain. The unanticipated appearance of Jinn influences to my Reptilian brain. 2) The images and actions we see and music or noises that we hear appeals to our LIMBIC brains.3) We think about this advertisement after the watching the whole video-How is it impossible all people here got the "puma" by magic of the jinn. So our NEOCORTEX brains begin to regulate it.

Humour: I believe that the main impression on everybody who watched this video is humour. Due to the magic of jinn from the lamp every people get puma. This situation makes humour. Thereby smile appears on everybody's faces.

Symbol: here is the symbol-"puma". This symbol plays an important role in financial position of "Puma" factory or company. That is why I think using "Puma" symbol in every part of actions, especially in the end of the ad simplify the identification of this kind of shoes among others for people who want to get it without remembering the name hardly.

Plain folks: we see tens of people in this advertisement. While using these people in the advertisement, the company easily implants the strong quality of "Puma" to us or persuades that everybody is fond of "Puma" here. In this way the number of customers increases.

Big lie: here is also a big lie such an appearance of jinn. How can it help the company to involve the customers? Of course I believe that there must be strong beginning of advertisement to attract the viewers to watch the whole of the ad and then may be they will be motivated by this advertisement to buy “Puma”. All in a one, it evokes interest on everybody who sees it.

Group dynamics: I think that putting on the same of "Puma" together is one kind of solidarity. In the advertisement we see this item contributes to the people to be more solidary with one another. Although there are not any group dynamic power words, but we feel that a group of the students, fishermen and others deliver us these dynamics with their convenience on "Puma"-s and smile on their faces.

In addition to these, I think that here are used HYPERBOLE (because of persuading by making exaggerated claims) and BEAUTIFUL PEOPLE (persuading through images of good-looking individuals).